Nascente development program
cycles
design thinking
Consulting
diverge <<<
Storytelling
>>> converges
DESIGN
diverge <<<
Construct
>>> converges
1st
cycle
Conceptual prototype
Formulate the Value Proposition and test the hypotheses of potential customers. Interview the target audience
<<<
Reevaluate the consumer needs and the value proposition, formulate the Business Model Canvas and create a speech for company.
>>>
Develop ideas on how to conceptually prototype the value proposition and carry out planning.
<<<
Create a conceptual prototype that makes it possible to show your idea and generate suggestions for a value proposition to the customer
>>>
2nd
cycle
Table prototype
Present the conceptual prototype to the target audience. Get feedback and note behaviors and insights
<<<
Study the market, review Canvas and improve the company's speech. Estimate the viability of the business.
>>>
Develop table prototype ideas, which enable autonomous user iteration, and plan its execution.
<<<
Create the table prototype, which delivers an experience and a perception of the value proposition to the customer.
>>>
3rd
cycle
Functional prototype
Deliver the prototype to the target audience and watch/film it. Analyze feedback and note insights and behavior.
<<<
Reevaluate the market and the value proposition. Prepare the Business Plan. Review the company's speech.
>>>
Develop ideas on how to prototype an MVP, something that is useful, and create the project for its execution.
<<<
Create the functional prototype, which allows it to be used by the customer and generates some benefit in its use
>>>
4th
cycle
Business model
Present models that maximize revenue capture and minimize the erosion of value generated for the customer.
<<<
Study the alternatives and choose the most promising ones to test. Define marketing strategy.
>>>
Test the models and marketing strategy, making atrack record of the results.
<<<
Define the model and winning strategies. Review Business Plan.
>>>
5th
cycle
Strategic planning
Present strategies for growth, with goals, metrics and resources necessary for execution.
<<<
Establish a strategic plan, evaluate the entry of potential investors, strategic partners or other sources of resources.
>>>
Carry out projections, assessvaluation and prepare proposals for investors.
<<<
Elaborate pitch deck, teasers and updated business plans. Conduct rounds with investors. Execute planning (PDCA).